Brand Strategist | Marketing
Ex- JJ Valaya, Bloni, The Loft Sale, Vivaci Luxury, VigTech Brand strategist and creative marketer with experience across Fashion, Luxury, MedTech SaaS, and Digital. I combine creative storytelling with business strategy to craft brand experiences that resonate. Skilled in brand communication, event execution, analytics, and digital campaigns.
MY PROFESSIONAL WORK
JJ Valaya– Retail Marketing Manager
- JJ Valaya Flagship, Aerocity – Managed event execution and marketing strategy for the launch
- VU – JJ Valaya Newsletter – Written, edited, and published to showcase brand stories and updates.
- Founder Series – JJ Valaya – Ideated and executed to highlight brand vision and storytelling.
- Provided creative styling and full shoot assistance for the ‘Rumali’ collection campaign, contributing to set design, outfit curation, and overall visual direction for the site shoot.
Apparel Resources– Marketing & Editorial Executive
- Led social media strategy, research, and team coordination for Instagram and LinkedIn content- ASW (Apparel Sourcing Week)
- Apparel Sourcing Week – Managed vendors and events while driving social media strategies to boost visibility and engage clients and stakeholders
The Loft Sale– Brand & Event Lead – The Loft Sale
Led brand management and event execution for a multi-designer exhibition platform. Oversaw social media strategy, marketing campaigns, and on-ground event planning, while curating designer showcases and guest experiences to drive visibility and sales.
Lime– Events Ambassador (City of Mississauga & City of Vaughan, Canada)
Planned and executed community events, workshops, and activations to foster resident engagement and participation. Oversaw coordination, logistics, and on-ground delivery to strengthen Lime’s presence in local community-building initiatives.
VigTech– Marketing & Sales Account Manager
Handled marketing communications, digital strategy, and client outreach for two technology solutions software accounts (Segami & Mirada). Contributed to campaign development, branding initiatives, and pitch materials, ensuring clear positioning in a competitive medtech market.
City of Mississauga- Events & Marketing Lead -Active Transportation Department
Led and executed Mississauga’s first BikeFest in the City Centre, along with recurring community pop-ups and workshops. Served as the public face of the department at events while also managing social media, digital communications, and campaign content to amplify reach and resident engagement.
Other Projects
Editorial Campaigns using Generative AI combining creative direction, prompt engineering, and AI-driven visualization using Nano Banana, Higgsfield, and MidJourney. High-concept images and videos crafted to push fashion storytelling boundaries.
Written & Conducted Magazine Interview with White Cub for Life Magazine
Book Review for a Magazine Article at Life Magazine
Led the GTM strategy, creatives, and social media for Cryzzztyle, a lifestyle magazine covering fashion, campaigns, and marketing insights.